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The Size Exclusivity of the Fashion Industry


And how we’re (unfortunately) contributing to the problem. 

When we first opened our doors in August 2020, we didn’t expect to have much of a consumer base at all. We had exactly 30 pieces in stock for our very first launch, but had somehow managed to grow 5000 followers on TikTok. Most of the pieces that we were selling were upcycling projects from our own closets. The main piece of criticism we received was that we weren’t size inclusive. 

We took your criticism seriously, and we expanded our size range for our second launch in September. We brought in a diverse range of models because we believed that plus size clothing should be modelled on plus size bodies. If you’ve been following us since are second launch, you may remember our “Sizes are Bullsh*t” page on our website, that explained how sizing rarely makes any sense, ever. 

When learning the different ways we could go about scaling our supply chain, we had a goal to carry up to, at minimum, a 3XL. The fashion industry, specifically the sustainable fashion industry, has been excluding plus size bodies for far too long. It is practically impossible for plus size individuals to shop sustainably, because their sizes are scarce at thrift stores, and sustainable retailers rarely carry past a size large. We didn’t want to contribute to this problem. 

When conversing with more sustainable wholesalers and manufacturers, it was impossible to find potential partners who already had a diverse size range. The whole industry has been built around the exclusion of plus size bodies. Starting discussions about potentially expanding size ranges was also difficult because as a small business, we’re faced with extreme budgetary constraints. Manufacturers and wholesalers are not confident in our sales forecasts, so they are hesitant to expand their size ranges just for us. That is why our products only run up to a XL for the Credit Card Tee, and a 2XL for the Classic Tee. 

All that being said, we promise that we are working on it. We have already started these important conversations with our current partners, and are looking for solutions elsewhere as well. We improved our size range once before, and rest assured we will do it again. 

The question about size ranges naturally came up over the last couple of weeks as we started advertising our new launch. We made a TikTok breaking down the situation, exactly like we have here. We got a lot of praise from other brands and straight-sized people, which was not the intention of the post. It’s an embarrassing pain point for us right now, and the post was meant to be an ask to hold us accountable on our promise in the future. Instead of applauding us for acknowledging a problem, please celebrate the brands who have already come up with solutions.